What is Medical Vita Diet?

The Medical Vita Diet was devised by doctors as a treatment for obesity without depriving the body of balanced nutrition. It was introduced into Queensland Medical Centres in 1987 and has achieved outstanding success.

It is based on the concept of the proven, safe, sure system of weight loss, termed the

Protein Sparing Modified Fast”.

This means:

  • “Your Proteins (the building blocks of your body) will be spared or protected, ie ‘protein sparing’.
  • Modifed Fast? By limiting carbohydrate intake, your body will switch burners and burn your own stored body fat for energy or fuel.” (Dr Holloway, C., p4, 2 in 1 Guide to the Medical Vita Diet & Recipe Book.)


The eating program is designed to teach people to eat fresh foods rather than processed, and to avoid all sweet, fatty and starchy foods. The nutrient enriched drinks which supplement this plan contain no artificial colourings, no artificial sweeteners, no sulphites and minimum additives. The shakes are very pleasant tasting, with no after taste, and contain complete protein, with 17 amino acids, low GI carbohydrates, and essential vitamins and minerals.

Dieters consume two Medical Vita Diet milkshakes a day (typically breakfast & lunch) for nutritional supplementation. The Medical Vita Diet drinks come in 11 delicious flavours. The third meal (typically dinner) comprises lean meat, skinless chicken or fish, and a selection of vegetables. A multivitamin tablet is taken daily, or for added nutritional insurance, with every sachet.

In addition, the dieter may eat unlimited vegetables from the ‘permitted foods’ list, for example a salad for lunch or chopped up celery, capsicum and shollots heaped into the Vita Diet soups. 8 glasses of water a day are essential. The dieter should also engage in 20-30 minutes of exercise daily, for example, walking, to achieve optimal weight loss results.

If the average dieter adheres to the Medical Vita Diet program, they can lose up to 3 kgs in their first week.

Please note: The MVD usage guide are available from your local MVD stockist and inside the 'DIY Starter Packs'.


For a complete understanding of the Medical Vita Diet, purchase

Dr Holloway's 2 in 1

Guide To The Medical Vita Diet

& Recipe Book.

Available from your nearest stockist or via mail order.


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